Thursday, May 14, 2009

Playboy in trouble?

Hugh Hefner's been dialing back on the bunny food - Playboy Enterprises has taken another hit this year, with revenue falling 26%.

This has led to some pretty drastic changes over at the mansion - including the decision to cut back on circulation of the flagship Playboy Magazine and combine July and August's issues.

What does that mean? No more Miss July, for a start!

Playboy is still one of America's most iconic brands, but it's clean-cut image, old-school print business model and the horrible economy are all conspiring against the Empire of the Bunny.

I'm very sad - since coming to America, I've been mentioned on Playboy Radio and become involved in editing a magazine similar to the 'golden era' Playboys of the sixties and seventies. If trouble lies ahead for an American icon like 'the bunny,' what hope do the rest of us have?

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