Behold, the new Ford Kuga.Yes, I said 'Kuga.' As in 'cougar.'
There is already a Ford car named after North America's native mountain lion, so when Ford executives decided on the name of their new quasi-crossover-concept, they decided to keep the macho sounding 'big cat' name, but give it an edgy 'text-generation' spin by spelling it wrong.
Kuga.
Good grief.
I mean, I do realise that naming cars isn't exactly an easy thing (what does it involve? Open dictionary, randomly insert push-pin, email marketing department...) but this one really takes the cake.
And that's even by Ford standards (who's Car Focus Group managed to come up with the highly original car names 'Ka' and 'Focus.' Wait for the Ford 'Group' in 2009. But they'll probably spell it 'groop.')
I mean, seriously, people.
I know I'm a writer. I know I'm in marketing. I know I once dumped a girl because she pronounced the 'd' in Wednesday. But doesn't anybody else think that 'Kuga' is just the most ridiculously stupid name since Nissan produced the 'Qashqai'? Or am I just being anally retentive.
In any event, when it's announced in five years time that Ford downsized their marketing department to a bunch of chain-smoking chimpanzees with typewriters (they knock out romance novels in their spare time) don't say I didn't warn you.
Ford! In fact, car manufacturers around the world - we need REAL car names.
Like Mustang, Firebird, Blaze, Roadster, Bulldog, Hirondell, Furillac... Names that sound big and gruff and rough and tough and CAR-LIKE.
Kuga is just DUMB.
Although, in retrospect, it's less dumb than car manufacturers who just name their cars with numbers. BMW 318. Peugeot 407. Come on, people! At least make an effort!
End of rant.
No comments:
Post a Comment