Wednesday, November 14, 2007

The Changing Face of the High Street - via Weblog Awards 2007

Well, somewhat surprisingly, scrubby journalist Neil Clark managed to win the Weblog Awards 2007 'Best UK Blog' by a surprising margin, with sterling support by some of his blogging buddies (both of whom actually deserved to win the coveted price far more than Neil!)

To give the man his credit, he won fair and square and has been fairly gracious about winning. In his victory post, he printed an article of his from last week's Morning Star - the very same article I quoted in my post below (because of it's ridiculous opening line.)

The charge sheet against the Anglo-Saxon neo-liberal model is a long one.

If you can work your way through all of it (Neil's typesetting leaves something to be desired and there aren't any gaps between paragraphs) you'll see it's actually a delightfully suburban piece lamenting the destruction of the great British High Street.

You know the drill. A Starbucks on every corner, normally opposite a McDonalds and a Pret a Manger. The big businesses swoop in and try to make all High Streets look the same. The Daily Telegraph do this sort of stuff much better and never vomit out the word 'neo-con' once.

But to give Neil his due, his article has a point. Whether I was working in lovely Winchester or gorgeous Newbury, the cobblestone streets and medieval buildings were home to a uniform list of shops. Next. Phones 4 U. HMV. Pizza Hut.

It never really bothered me that much, since Winchester and Newbury had lots of lovely independent shops around the corner and down the side streets - it was brimming with the 'Mom & Pop' places Neil is lamenting the end of.

But the fact is, both streets DID kind of look the same. In fact, so do many High Streets up and down England. The same shops. The same crap. The same pedestrian precincts and various cookie-cutter clones hawking The Big Issue.

It's all rather sad, really.

Neil points out that things are different in Europe - and that's true.

In Niort, the lovely city near where my parents live, the city ordinance has kept the big, national chains out of the centre of the city and billeted them in the 'big sheds' on the outskirts of town.

If you want to go to Conforama, Gifi, Gemo or Geant, you drive out to enormous industrial estates with plenty of parking and all the stuff you need.

The centre of Niort, on the other hand, is filled with small, independent shops, little bars and restaurants and has a lovely atmosphere. On market day, it's a lovely, bustling community full of French spirit and joie de vivre.

But the downside?

During other times of the week, it's deserted.

An absolute ghost town. You can walk down the street and not see a soul. Shops shut at weekends and often on Mondays, too. Unless people are in 'for a jolly' they normally do their shopping in the cheap, convenient 'big sheds.'

Winchester High Street, on the other hand, was always bustling. There were crowds of people at all hours, plus buskers playing their music. It was vibrant all the time - even if you sometimes had to put up with some git from Phones 4 U shoving a flyer in your face (and I refuse to read anything that replaces the word 'you' with the letter 'u')

That's purely because the big name shops - the nationals Neil was complaining about - were there, in the High Street, offering people what they wanted.

And what people want is the crux of the issue - and why we can all lament the demise of the High Street, but short of a fascist revolution, there's not much we can do about it.

People go where they'll get what they want. And the sad fact is that companies like McDonalds and Starbucks became international superpowers because they cater to that.

If somebody could convince us all to give up our double mocha choca lattes overnight, the likes of Seattle's finest would soon disappear into the ether - but the fact is, we need our overpriced caffeine hit and we'll go wherever we can get it.

The problem exists in America, just like Britain and France.

Just this Saturday, Tina and I got up early and nipped to the Post Office. On the drive back, we were feeling peckish and fancied some breakfast. We were just debating between Burger King (who do these sausage-in-croissant things) and McDonalds (with their famous McMuffins) when we spotted 'Steve's Place' on Livingston Avenue, which was an apologetic little cafe just opposite 'The King's.'

We popped in there instead of the big name places and had two delicious breakfast bagels (two eggs and cheese for her, sausage patty for me) and it was made fresh on the griddle, right in front of us. The bagels were fresh baked and the whole meal - which was about twice the size of the apologetic McDonald's portions - came to under five bucks.

Yet despite the delicious food, great service and cheap price, customers would still see the big Burger King sign and drive right past Steve's to get the processed, frozen, reheated stuff.

And that's the crux of the problem. People.

People are the ones who make the choice and when they vote with their dollars (or pounds, or Euros) they put little places like Steve's out of business to support bright, shiny Burger Kings, Starbucks and McDonalds.

The only way to solve what Neil Clark laughingly coined 'turbo-globalism' is to convince millions and millions of people to stop going for the 'cheap and easy' big-business options and support the little 'Mom & Pop' independents he's so fond of. And the problem with that?

99% of the world won't.

Oh, for stuck up Telegraph readers like me, who lived in gorgeous places like Winchester, that was fine. We'd pay a little more and establish that we supported the independents (besides, the McDonalds in Winchester is the most poorly run and inefficient in the world)

But the rest of England, Europe and the world won't.

They want things cheap and easy. They earned their money and they want to get the most out of it - and that's why places like Wal-Mart and their ilk will always survive.

So 'convincing' people is out.

The only other option is to eliminate free choice and 'make' people shop at the independents. And to a certain extent, that's what's happened in France.

Laws and ordinances have protected the city centres and kept out the big businesses. In France, with their unique and delightful mentality, that's worked well. France has deep socialist roots and such buggering about the mechanics of local business is tolerable.

I don't think the same can be said of England or America.

Besides. The very idea of 'telling' people which shops can and can't exist in our High Streets is pretty miserable. If some self-important officials start telling us where we can and can't spend our money, we're not living in a democracy any more.

People deserve the right the choose where they shop. The fact that we're all idiots and make the wrong choice doesn't change that in the slightest!

All I can say is: Ignore Neil Clark's angry socialist rhetoric - but think about his point. The answer doesn't lie in Neil's gloriously outdated socialist fantasy (in which the government wisely spends and redistributes our hard earned money for us.) But we don't have to lie down and let the likes of McDonalds and Starbucks walk all over us, either.

We have a say. We have a voice. And next time you feel like a jolt of caffeine or a quick breakfast snack, look at the five pound note in your hand and ask yourself whether you want to give it to: The smiling shareholders or a hard working guy trying to earn an honest living.

Then shop (and, in effect, vote) accordingly.

We can't turn back the clock on the big-business blitzkrieg - but we don't have to contribute to it. The choice is yours.

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