Sunday, October 21, 2007

Now the sheep is on the other foot...

"Le vin, il naît, puis il vit, mais point ne meurt, en l'homme il survit."
Baron Philippe de Rothschild.

Linked as it is to the famous Rothschild name, Mouton Cadet has always been a cut about the average bargain basement Bordeaux.

Produced en masse to the same exacting standards as much more expensive wine, Cadet is a consistently adequate proposition which can grace the average British dinner table for just £8.99 (from most major UK supermarkets.)

Today, while visiting Rutgers Wine in North Brunswick, I picked up a bottle because I was feeling slightly homesick and pretentious all at the same time. And the cost? $8.99.

The exact same wine - except the bottle that had voyaged 3,000 miles to grace my local liquor store was half the cost of it's equivalent in England.

I expressed my surprise to the owner of Rutger's Wine. He simply shrugged: "It's America, Dude. Everything's cheaper."

As adequate and philosophical as that answer might be, it still fails to satisfy me. How come a 'budget' wine in France and America winds up being such a costly purchase in the good old United Kingdom?

I couldn't tell you - but I suspect it has something to do with Gordon Brown.

1 comment:

Anonymous said...

Tom again, not much for registering.

One question is: how much of the UK price is tax? IIRC, over there the tax is included in the price, while over here it's separately written on the bill.