"Le vin, il naît, puis il vit, mais point ne meurt, en l'homme il survit."
Baron Philippe de Rothschild.
Linked as it is to the famous Rothschild name, Mouton Cadet has always been a cut about the average bargain basement Bordeaux.
Produced en masse to the same exacting standards as much more expensive wine, Cadet is a consistently adequate proposition which can grace the average British dinner table for just £8.99 (from most major UK supermarkets.)
Today, while visiting Rutgers Wine in North Brunswick, I picked up a bottle because I was feeling slightly homesick and pretentious all at the same time. And the cost? $8.99.
The exact same wine - except the bottle that had voyaged 3,000 miles to grace my local liquor store was half the cost of it's equivalent in England.
I expressed my surprise to the owner of Rutger's Wine. He simply shrugged: "It's America, Dude. Everything's cheaper."
As adequate and philosophical as that answer might be, it still fails to satisfy me. How come a 'budget' wine in France and America winds up being such a costly purchase in the good old United Kingdom?
I couldn't tell you - but I suspect it has something to do with Gordon Brown.
1 comment:
Tom again, not much for registering.
One question is: how much of the UK price is tax? IIRC, over there the tax is included in the price, while over here it's separately written on the bill.
Post a Comment