I have decided to work on a new book. The VERY exciting 'Radio Advertising for the Small Business.'
Basically, it's a guide to how small, local businesses can find a cost effective way to advertise on radio. It explains away all the jargon and shows how radio advertising works. I'm hopefully getting some really great radio experts to contribute (like my old bosses Gordon Drummond and Carolyn Hayward.)
I will keep you updated. If you know any small businesses that want to increase their business, tell them about my (unwritten) book!
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